For those who have indulged in the exercise of branding thinking, the Santa Brand Book from Quiet Room is one of the funniest things I’ve ever seen. And I quote, ” A brand is like a sack on a sleigh of belief.” Awesome. Via Quipsologies.
Influencers is a mini-documentary that explores the power of influence in the digital age. Through the lens of influential artists, like Jay-Z, you get a sense of how style travels, reaching an ever-growing group of people. At 14 minutes, it’s an easy watch.
I just returned from the Sustainable Brands conference in Monterey, where I heard Eric Park and Marc Mathieu deliver their presentation on the New American Dream. I worked with Marc on his presentation, and there is an inspiring conversation happening at the conference.
If the original American Dream was about life, liberty, and the pursuit of happiness, how and why did it evolve into a dream about stuff, and how do we get back to the original idealism that sparked a world movement?
If you have a free moment, offer your perspective by tagging your tweet with #sb10 and #sb10dream.
“Design is directed toward human beings. To design is to solve human problems by identifying them and executing the best solution.”