The Branding Comedy cleverly maps brands to the levels of hell. It’s interesting to see who made it into paradise. The full book is available for review on ISSUU.
The New American Dream
I just returned from the Sustainable Brands conference in Monterey, where I heard Eric Park and Marc Mathieu deliver their presentation on the New American Dream. I worked with Marc on his presentation, and there is an inspiring conversation happening at the conference.
If the original American Dream was about life, liberty, and the pursuit of happiness, how and why did it evolve into a dream about stuff, and how do we get back to the original idealism that sparked a world movement?
If you have a free moment, offer your perspective by tagging your tweet with #sb10 and #sb10dream.
Chermayeff & Geismar Associates
“Design is directed toward human beings. To design is to solve human problems by identifying them and executing the best solution.”
Ivan Chermayeff
MacFadden & Thorpe
I love experimental typography that imagines an everyday statement in a new way. With type, you can literally unlock the power of a statement, bringing the words to life. MacFadden & Thorpe seem to have it down to a science. Their work is powerful, bold, and beautiful.
Clever Little Bag
Check out the Clever Little Bag courtesy of PUMA and fuseproject.
Dramatic Shift in Market Reality
An interesting Brand animation from Nathaniel at Change.org.