Thanks to Theory 143 for the tip on the amazing Women’s Premium Print Pack from Nike. Nike, once again, proves why they are at the top of a very tall heap. The new promotion features shoes that were fabricated from old magazines. The pack features three models: The Nike Flash Macro Premium (sail/birch), Nike Blazer Mid Premium (sail/khaki) and Nike Air Rift Premium (sail/sport red). Unfortunately, if you reside in less exotic locales, like the US, you won’t be able to purchase the print pack, which is being released exclusively in Europe and China. Too bad, who wouldn’t want the power of print on their feet.
I Love Dust created an illustrative alphabet for the Nike Running Club. They have some beautiful type work displayed on their site if you haven’t visited it. It’s worth a visit. From Quipsologies.
I recently discovered HORT, a unique design firm based in Germany. (Oddly enough, that doesn’t keep them from using a UK URL. Or, are they an organization? Who knows?) There is something about their work that is refreshingly raw, from the multiple explorations they have done for Nike to the refined work of their identity for Calle. Their work expresses an energy that is difficult to recreate. Definitely worth a look.